The software applications that support an organisation’s central financial system – such as CRM and Business Intelligence – are progressively moving to the cloud as businesses demand access via mobile devices.
The ability to access software applications anywhere, anytime is at the heart of growing customer demand for cloud-based applications, says General Manager Matt Sealy.
"One of the biggest reasons customers decide to take an application into the cloud is to gain easy cost-effective access for remote users or mobile devices."
"Once they move the application into the cloud they find their total cost of ownership drops. It costs them less to run that software because there is no upfront license purchase and infrastructure costs. In our experience though, it’s rare for a business to move applications into the cloud for cost saving reasons alone. It’s nearly always for strategic business reasons, usually improving access to software for staff on the road or getting software rolled out to branches quickly and cheaply."
He says that among Enprise’s own customer base, it’s mostly organisations that have branches or people spread over a wide geographic area that decide to move software applications into the cloud. Customers are being selective about which applications they move, opting for a mix of in-house and cloud-based software.
"There are three applications that our customers are taking to the cloud more than any other – they are business intelligence (reporting) software, Microsoft CRM and Web Ninja CRM," Matt Sealy says.
"For this reason, CRM is now the fastest-growing part of the Enprise business. Businesses are seeing a lot of value in having staff access customer information while out on the road – whether it’s to update customer visit details as they go, or just to refresh in their minds what the customer ordered last time before they see them again."
Enprise is also now delivering MYOB Exo via the cloud. It involves a low monthly fee and offers all the benefits of cloud-based applications.
Over the next few months Enprise will be running free webinars showing cloud-based applications including Dynamics CRM, Web Ninja CRM and iQ4Bis. The number of cloud-based applications Enprise is offering as part of a total business solution built around MYOB Exo continues to grow.