Enprise has appointed Michael Jacobson to the new role of Senior CRM (Customer Relationship Management) Consultant, expanding the number of dedicated CRM staff in response to growing customer demand.
Enprise is experiencing strong growth in its Microsoft Dynamics CRM business, and now has a fully trained specialist team of consultants to serve Microsoft CRM installations. The growing CRM customer base includes both Exo and non-Exo customers.
Michael joins Enprise from a Senior CRM Consultant role at Business Mechanix, a Microsoft Gold Certified Partner and a Microsoft CRM Certified Software Advisor. While there he ran a team of six CRM consultants, performing pre sales, consulting, implementation and post go-live support.
Michael says that ‘return on investment is king’ for Enprise customers, who are mostly small to medium sized businesses.
“Prove the value – that’s what our customers want,” he says.
“My experience is that most businesses consider CRM because they want to improve customer retention. This is smart because it’s easier to retain existing customers, and build extra business with them, than it is to recruit new customers. Once we understand each business and the way its people like to work, we mould the CRM system to suit. We automate the different processes a business uses to keep in touch with its customers.”
He says measuring the value of managing and growing relationships with customers is something any good CRM system should easily do, but that CRM can extend beyond providing a strong sales focus for the business.
“It can track the sending of marketing campaigns for example, and the way different customers respond. The industry is now starting to talk about XRM instead of CRM, which extends the concept beyond customers to suppliers or service providers. We can help a business to manage any important relationship.”