Enprise’s stellar track record in delivering successful CRM solutions is partly due to helping customers ask the right questions before getting started.
The biggest predictor of success is whether the CRM system will make people’s jobs easier, says Enprise New Zealand Sales Manager Peter Chung.
“This means asking what alerts are important; what do end customers require; what information do sales people need to see; and how can CRM pay for itself by increasing productivity or revenue,” he says.
“The answers to these sorts of questions are different for each business. Configuring the correct CRM system to fit the individual business is essential, and that’s where our expertise adds real value.”
Enprise offers a carefully chosen selection of proven CRM systems, including Microsoft CRM, MYOB Exo CRM and Web Ninja. All can be stand-alone or integrated at varying levels to MYOB Exo. Microsoft CRM is currently the most popular.
“There is a misconception that Microsoft CRM is expensive, but $50 per user per month is good value for many businesses,” Peter Chung says.
“This system also has the advantage of residing completely within Microsoft Outlook, which most people already use for email. The interface is familiar, so the biggest part of training is teaching the business process.”
Enprise has created a specialised tool that can synchronises data between MYOB Exo with Microsoft CRM. It will populate extra fields to show things such as turnover and account balances; whether an account is on stop credit; already created contacts; and minimise manual data migration to prevent entry errors.
To discuss what you are looking for out of a CRM system and find out how Enprise can help, contact us or just speak with your Enprise account manager.
For the record, the two most common reasons for CRM failure are ‘too much too soon’ and only managers (not users) being empowered, Peter Chung says.