Peter Chung is Enprise Solution’s Southern Region Sales Manager for New Zealand, and General Manager for the Southern Region. He joined Enprise seven years ago and has become an integral part of the fabric of Enprise and a valuable resource for staff and customers alike.
Peter has a long and successful history with MYOB Exo. The company he co-founded in 1992 – Very Impressive Software – was one of the very first MYOB Exo dealers in Wellington. In 2010 Enprise acquired the MYOB Exo client base of Very Impressive Software and Peter joined Enprise in a sales and implementation role.
Over the years, Peter has managed the Wellington office and has led the sales teams in Auckland, Wellington and nationally. In his role as Southern Region Sales Manager for New Zealand, Peter is responsible for Enprise's sales territory spanning from Taupo in the North to Invercargill in the South.
Peter says the Wellington and Southern market is interesting and more diverse than Auckland. “The market has a strong focus on not-for-profit, government, health and professional services organisations, besides the usual import distribution and light manufacturing companies,” he says.
“The key, for us, is identifying which solutions will suit the client best. MYOB Exo is still the most common solution we sell in this market but sales of MYOB Advanced are starting to pick up. The reporting functionality of MYOB Advanced is really good and well suited to the services industry, including advertising and design, architects and engineers, legal, research, consulting and NFPs. Services companies are tracking revenues and costs, doing profitability reporting and so on, and they need to be able to track at an appropriately detailed level to capture the required information – and Advanced allows this.”
Peter says he’s also seeing an increase in companies asking for EDI integration and data automation.
“I think Enprise’s experience is a key selling point. We’re driven to show prospective clients we understand their business and can help solve issues and find solutions that work specifically for their business needs. It’s really a process of education. We’re sometimes up against the likes of SAP and Oracle and it’s about demonstrating to prospects, big and small, that Enprise can offer them a very good solution, at a very good price point, that is just as effective as comparable solutions from bigger players.”
Peter is a qualified accountant, which is a key asset when dealing with clients. Peter says it ‘breaks the ice’ with clients. His accounting knowledge and technical understanding mean he can talk to clients at their level and quickly grasp their needs, translate them for the technical team, find a solution that best fits clients’ requirements, and then explain it in terms the clients can understand. “It really is a ‘trusted advisor’ role,” he says.
Peter’s experience is not just valuable for clients, it is an asset for Enprise staff as well. “Because I’ve been a consultant and also worked in support, it’s helpful for staff to know I’ve been through it and understand – I have a lot of knowledge and experience for them to draw on,” he says.
Outside of work, Peter enjoys spending time with his family and reading. He is a mad-keen footballer and has been playing, competitively and for fun, since he was a toddler. “I’ll keep playing until I can’t run anymore,” he laughs.